Campaign briefs
Positioning, ICP, and objections merged into one governed brief — never a blank page.
Marketing operations
One source of truth.
Every channel on voice.
Archeus turns your positioning doc, claims registry, and voice policy into omnichannel campaigns — drafted, audited, and released through a human approval gate.
Enterprise SandboxedZero Model TrainingAudit Logged
Campaign Planning
From one brief to a full campaign map
Upload the positioning doc and the claims registry. Archeus derives the ICP, maps objections to counters, and proposes a channel matrix with owners — before a single line of copy is drafted.
Brief — parsed
14 claimsProductArcheus for Marketing
GoalQ4 launch · 3 channels
ICPVP Marketing · 50–200 FTE SaaS
VoiceConfident · plain · no hype
Objection map
ObjectionCounterProof
Will it stay on-brand?
Voice policy is a hard constraint
Audit pass rate
Is every claim safe?
Claims registry enforced at draft
0 uncited lines
Who approves release?
Logged human gate per artifact
Audit trail
Channel matrix
Aligned to narrativePOV series · Content
3-step nurture · Demand Gen
Webinar
Live teardown · Field
Display
Retarget proof · Paid
Turn our Q4 positioning doc into a campaign brief: ICP, objection map, and a channel matrix with owners.
One workspace. Every marketing job.
Strategy stays yours — the pipeline drafts, audits, and packages everything around it.
Voice policy
Tone rules and banned phrases enforced as generation constraints, not a style guide.
Claims registry
Every factual line maps to an approved, sourced claim — or it gets flagged.
Multi-format content
Landing, email, and social drafted as one connected system with shared context.
Channel matrix
One approved narrative adapted deliberately per channel, with owners assigned.
Landing variants
Hero A/B/C options generated on-voice and ready for stakeholder review.
Email sequences
Nurture steps structured as proof → story → invite, each claim cited.
Social sets
Platform-native hooks — not copy-paste across LinkedIn, X, and Instagram.
Performance memos
Metrics notes become a keep/kill/test decision memo with sources attached.
Human release gate
Diff, checklist, and logged sign-off. Nothing ships without a person.
Put your whole campaign on one source of truth.
Start with one real workflow, keep people in control, and build from what works.